Project - 1 of many
From an Idea to now multiple collections gaining tractions worldwide
the aim of the brand is "to be the most colorful eyewear collection in the world"
we designed the logo and the entire collection with theme and story for each line. we used "every color has a story" as a foundation to allow further introductions of styles and coloring techniques.
a brand is not only about products - it is an experience and a media for common prespective. so every detail has to be well thought out to bring out the focus message.
without "focus" it is just another frame with a name - it has no life, no emotion.